Customer Segmentation Prediction

• Tech Stack:
• Language: Python
• Libraries: Matplotlib, FastAI,Flasking
• IDE: VS Code
• Notebook: Google Colab
• Kaggle Notebook: Link
• Github URL: Project Link

Customer churn, also known as customer retention or turnover, refers to customers leaving a business. Industries like telecom, internet, pay TV, insurance, and alarm services track churn rates as a key metric, as retaining existing customers is more cost-effective than acquiring new ones. Churn is divided into voluntary (customer choice to leave) and involuntary (external factors like relocation or death), with analytics focusing on voluntary churn—factors companies can influence, such as billing or support. Predictive models identify at-risk customers, prioritizing retention efforts effectively.